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FuRmanity: How We Came to Be


In 2009, after dreaming about starting her own business since the age of 16, Kerri started Custom Photo Props, a company that combined her passions for capturing life’s special moments on film and caring for animals. The business specializes in providing newborn and family photographers with vegan furs that can be used for a variety of purposes. The company has enjoyed great success and is respected throughout the photography industry. Although clients love Custom Photo Props’ current product offerings, they have wanted more from Kerri and her team for quite some time.

At trade shows, through email, and via phone calls, Custom Photo Props frequently fields inquiries about when, or if, the business will be venturing into the world of home furnishings. The high-quality photography furs sold by the brand are such a hit that clients have long wanted to be able to use similar products to decorate their houses. That dream is finally a reality! FuRmanity brings the level of quality and style for which Custom Photo Props is trusted to the home decor space for the first time.

This guide is meant to help you understand more about how FuRmanity came to be and how it is both connected to and distinct from the Custom Photo Props brand. Our mission statement at FuRmanity is “Quality. Comfort. Compassion.”, and we truly strive to put these words into action on a daily basis. By the time you’re done reading, we hope you feel closer to FuRmanity and have deeper, more meaningful knowledge of our goals.

Who is the brand’s core demographic?

The short answer is that our target audience includes anyone who is passionate about vegan fur products and interior design. No matter what your vision for your space is or how old you are, FuRmanity has something that is right for you. From kids’ blankets in a veritable rainbow of hues to over forty color options for adults looking for throws and bed blankets, we’ve got you covered.

Many people believe that ladies have more interest in decor than their male counterparts, but the Custom Photo Props and FuRmanity team has always been astounded by the number of men who inquire about our vegan fur. We hope that our new, exclusive line of home furnishings will appeal to both men and women who yearn for stylish homes to return to at the end of each day.

What makes FuRmanity unique?

One of the main things that sets FuRmanity apart from other vegan fur companies is our commitment to be involved in every step of the design and manufacturing processes. Because we know what happens at each stage, our team is able to ensure that our products are the softest and most durable in the industry. This is great news for you as a consumer!

We are also set apart by our commitment to not only save animals by selling vegan furs, but to provide shelters and rescues with donations on a regular basis. This is something we’ve done for years with Custom Photo Props, but have expanded with the launch of FuRmanity. By aiding organizations with both monetary donations and vegan fur bedding for the animals in their care, we hope to make a difference in the lives of many.

How do FuRmanity and Custom Photo Props products differ?

Since the items sold under the Custom Photo Props label are intended to be used as photo shoot accessories for an hour or two at a time, they are not finished with seams or hems. In fact, they are not sewn at all; these furs have raw edges so they can be spread out, placed in baskets, or even used in pet photography.

FuRmanity items, on the other hand, are meant to be proudly displayed in homes. Every item has a finished edge and will hold-up to years of daily use in your household. Whether you have little ones who want to cuddle under a soft fur blanket on the couch or you want to to use a throw on your own bed, your entire family will enjoy these products.

How are FuRmanity and Custom Photo Props connected?

Although the FuRmanity and Custom Photo Props brands have different product offerings and serve different demographics, they are connected in a number of meaningful ways. Perhaps most important is the fact that our Custom Photo Props clients can rest assured FuRmanity will provide the same level of personalized service to which they have become accustomed. We take great pride in offering our customers the best service in the industry; no matter what your needs are, our team will go above and beyond to meet them.

Furthermore, just as with our Custom Photo Props products, we remain involved in every step of the production process with FuRmanity. This means that you have confidence in every item you buy because we know exactly where it came from, who crafted it, and where any necessary resources were sourced. If you ever have questions about either brand’s exclusive lines, don’t hesitate to connect with us.

What are your goals for FuRmanity?

We trust FuRmanity can truly make a positive impact on the lives of people and animals. Our exclusive bedding and throws will enhance your lifestyle at home, bring peace and comfort to sheltered and rescued animals, and allow you to spread the word about the importance of vegan fur by gifting our beautiful product line. We care deeply about what we do; our ultimate goal is to make a meaningful difference in the world around us.

We hope this has given you some insight into the FuRmanity brand. Without clients like you, we would not exist, so please know that we do not take your patronage for granted and appreciate every individual who believes in what we do. We know you have many choices when it comes to purchasing vegan fur decor for your home and we are sincerely glad you’ve found our brand. We hope you share our passions for creating cozy, stylish interiors and helping animals lead better lives.

Never hesitate to contact us with any inquiries or comments you may have. We welcome feedback from our clients!